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Demographics

Demographic
Female 72%
Male 28%
Kids in Household 50%
Income
Mean Income $69,711
$35,000 - $49,000 21%
$50,000 - $74,999 27%
$75,000+ 30%
Age
Mean Age 41
Ages 25 – 34 24%
Ages 35 – 44 32%
Ages 25 – 54 77%
Ages 25 – 44 57%
Ages 35 – 54 52%
Shopping Habits
Shopped Online in last 6 months 94%
Purchased Online in last 6 months 80%
Shopped Online in last 30 days 70%
Purchased Online in last 30 days 54%
Any Travel 57%
Automobiles 30%
Cosmetics 12%
Music CDs/Tapes 35%
Drugs/Remedies 11%
Any Computer Software 26%
Credit Cards 14%

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