




 |
Demographics
| Demographic |
| Female |
72% |
| Male |
28% |
| Kids in Household |
50% |
| Income |
| Mean Income |
$69,711 |
| $35,000 - $49,000 |
21% |
| $50,000 - $74,999 |
27% |
| $75,000+ |
30% |
| Age |
| Mean Age |
41 |
| Ages 25 – 34 |
24% |
| Ages 35 – 44 |
32% |
| Ages 25 – 54 |
77% |
| Ages 25 – 44 |
57% |
| Ages 35 – 54 |
52% |
| Shopping Habits |
| Shopped Online in last 6 months |
94% |
| Purchased Online in last 6 months |
80% |
| Shopped Online in last 30 days |
70% |
| Purchased Online in last 30 days |
54% |
| Any Travel |
57% |
| Automobiles |
30% |
| Cosmetics |
12% |
| Music CDs/Tapes |
35% |
| Drugs/Remedies |
11% |
| Any Computer Software |
26% |
| Credit Cards |
14% |

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